Graphic Designing
What is graphic design?
If you’re like me, I’m sure many of you reading this think you have a pretty good understanding of what graphic design is. Billboards, logos, magazines, video games, vector graphics, raster graphics: all things that come to mind when I think of graphic design. But what is it, really? It’s a profession, yes, but if we dig a little deeper, it’s truly an art – an expression of one’s aesthetic – for many.
But believe it or not, graphic design isn’t a black and white concept. To fully grasp the concept of graphic design, it’s important to have a solid understanding of the elements and principles that make up design.
Principles of graphic design
- Balance
- Contrast
- Repetition
- Proximity
- Alignment
Types of graphic design
- Motion Design
- Corporate Design
- Packaging Design
- Publication Design
- Environmental Design
- Marketing and advertising
Elements of graphic design
Line
The most basic of the design elements. Lines can be curved, straight, thick, thin, two-dimensional, three-dimensional – whatever really! A line is simply an element of design that is defined by a point moving in space.
Shape
A shape is a two-dimensional defined area created by lines. Different types of shapes include geometric, abstract, and organic shapes, all of which are basic elements of design.
Color
Color is one element that is especially important in attracting attention because there is psychology behind the feelings that color can evoke. There are three main characteristics to color: hue (the color family), value (how light or dark the color is), and saturation (the purity of the color).
Typography
Typography is the art of arranging type. This one is critically important as it can greatly affect the design’s messaging. Different weights (bold, regular, or light), combined with varied sizing, colors, and spacing, can add power to the concept the designer is trying to communicate.
Texture
Texture in design refers to how things look like they’d feel if they were to be touched. For example, texture can be rough, smooth, glossy, soft, hard, etc. Texture is another element used to draw attention. It can be added to other elements like shapes, colors, images, and type.
Size
Size is simply how small or large something is. In design, size is used as an indication of importance and it can also create visual interest in a design by using contrasting sizes.
